How to Increase SEO – How to Increase Your Website’s Search Engine Ranking
To rank highly on search engine results pages, a web page must meet two criteria: relevancy and authority. Therefore, its content is considered the primary SEO factor: it must contain keywords or topics search engines are looking for and be written with user intent in mind.
There are numerous on-page and off-page factors that can aid your website’s SEO, such as using Semrush’s free account to see all keyword rankings of all your web pages and identify any issues which may be holding them back.
Step one to improving SEO is ensuring all of your pages have a structured layout, from URLs and title tags, through meta descriptions, title tags and meta descriptions, including internal linking between all pages so Google can easily crawl and index them.
Once your page structure is clear and consistent, the next step should be optimizing your web page’s content for SEO purposes. On-page SEO is one of the key factors in ranking websites; using it effectively can significantly boost both traffic and sales.
When writing your content, aim to include keywords in the title tag, headings, description and alt text of each web page containing your keyword. Be careful not to overuse keywords as search engines could interpret this as spamming them and thus lower your rankings.
Utilizing semantic keywords is an excellent strategy for improving SEO. These are words or phrases that give search engines an indication of the subject matter on your webpage rather than specific terms like “lawyer” or “bankruptcy.”
Use Image Alt Text: By including keywords in both your file name and alt tag for images on a web page, search engines will gain more of an understanding of your web content. Keep in mind that images should always be optimized in terms of size and load time as this can impact Google rankings.
Craft captivating meta titles and descriptions: Your meta title appears on Google search result pages; therefore it should be catchy, descriptive and relevant to the topic of your page. Your meta description should consist of one to two short paragraphs that incorporate your keyword while providing more details about its subject matter.
Link to Reputable Sites: Acquiring backlinks from reliable websites is an effective way to boost SEO, as they demonstrate to search engines that your page is an authority in its topic area.
Build a Buyer’s Journey: A buyer’s journey refers to the sequence of steps a potential customer takes before making their purchase. For instance, they might travel from your homepage through product pages, checkout pages and confirmation pages before reaching a confirmation page – by creating one in your digital marketing strategy, you can track success of campaigns while making improvements accordingly.
Search engines are constantly assessing your website and content to decide how highly they should rank on search results pages (SERPs). By following these 12 tips, you can optimize it so it ranks higher on SERPs and drives more visitors to your business.